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Mostly, companies rely on traditional tools to enhance revue including traffic, page views and number of fans. However most seek a greater ROI and are imploding revenue, conversions and average order value to impact the bottom line and boost sales. Most are unsure of ROI on Twitter, Linkdln and industry blogs.

2020 sees an increase in the number who see revenue being attached to social media advertising and of those who already see the link, expect a greater impact in the coming year.

The following new tools may help impact social media on the bottom line and thus sales:Zocala Systems’ digital footprint Index helps quantify the engagement and conversation going on across social media sites about consumer goods.

Ogilvy PR Conversation Impact measures the quantum of word of mouth impact on the consumer driven on traditional practices of awareness, preference and action.

Fizziology measures opinion of movies based on volume and engagement and will soon encompass the wide orbit of events and personalities in the entertainment world.

Virtual PressOffice creates for exhibitors a web-based dashboard using conversations across social network sites and could be used to drop a comment or contend a competitor