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The company claims, that their research show that the net surfers comprise urban women which makes a very powerful and untapped segment for any marketer. With about 80 per cent of the purchase decisions made by women. Thc company wants to capitalise on this fact.

‘Eva’ will help brands reach audiences in contextually relevant environments. Ozone Media has aggregated women centric inventory and segmented it into Eva – Fashion, Eva – Home and Eva – Health, collating sites which focus on fashion, style and
accessories; family, cooking, parenting and children; health, hygiene, nutrition and exercise respectively. The channel includes sites like IndusLadies, IndiaParenting, SanjeevKapoor.com and Evesindia.com.

Ozone Media intends to build on the existing cluster of publishers under this channel and increase the reach to 8 million by the end of June 2010.