Mauj Mobile ties with Partners Mobixell
Posted by Adgully Bureau | November 26th, 2009 at 12:58 pm
People Group’s Mauj Mobile has partnered with Mobixell, a USA-based mobile advertising firm. Mobixell’s Ad-It advertising solution will be used to insert ads into WAP portals, SMSs, ring-back-tones, missed-calls-alerts as well as in-game and ad-funded content.
Posted by Adgully Bureau | November 26th, 2009 at 12:58 pm
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Mauj currently has partnerships with operators BSNL, Idea Cellular and Bharti Airtel for mobile inventory management and sales.
Its clientele includes advertisers for brands such as Cadbury, Colgate, Nokia, Lee, Johnson & Johnson. The company also owns online properties Shaadi.com and Makaan.com.
The Ad-It solution serves real-time advertisements based on targeted contextual, behavioural, demographic or location-based criteria.
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