Advertisement

Generally telecom companies are the big spender for out door advertising but now as the general entertainment channel like Colors has joined the league, other channel may follow the same.

The channel had executed five innovations and some of them were really innovative:
One of the innovations is a frame on a stand, where the rim of the frame displays the channel logo and the name of the show, Yeh Pyar Na Hoga Kam. It has been placed at key locations in Mumbai where couples usually hang out, such that it frames these couples sitting arm in arm.

For the second show, Lagi Tujhse Lagan, a mother makes her young girl look hideous. Hence, in the show, Nakusha, her second daughter, always hides herself with a dupatta.

The agency translated it into a catchy outdoor ad it draped the tall billboard with a long brown dupatta. The copy on another billboard alongside read, Kya hai Nakusha ke chehre ka sach?

Another idea involved placing a mirror on bus shelters, such that it seems like Nakusha is looking at herself in it, from behind her dupatta.

The innovations and outdoor advertising have been ideated and executed by Milestone Brandcom.