Posted by Adgully Bureau | October 13th, 2009 at 4:37 pm
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Mudra Group has entered into a JV with Clear Channel Outdoor to initiate its specialist out-of-home venture called Clear Channel Mudra LLP.
The venture will not only provide with logistical support but will also bring in creative solutions, planning and media buying and reporting packets to manage a client’s need from the ground work to the final implementation of a campaign.
Clear Channel’s global presence and understanding of the OOH space, combined with Mudra’s experience in the Indian market will help revolutionize the OOH marketing methods and bring even greater value to the clients.
With this association, Mudra Group will benefit from Clear Channel’s access to latest global innovations and technologies that could essentially prove to be the JV’s USP against rivals. Mudra’s penetration into the Indian market will encourage more international clients to enter India with a revitalized approach and confidence of assured gains.
Clear Channel has an established presence in over 50 countries and enjoys the access to 3500 municipal contracts across the globe. Clear Channel as partnered with 270 airports and operates over a million displays worldwide.
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