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The campaign which is said to be quite big is just on a new level as it has been launched in the central suburbs of Mumbai. According to the reports, more than 100 premium and iconic large format OOH media options are used to create an impact on the arterial routes, potential catchment suburbs and new townships.

The company has come out with innovative ideas to make the campaign a sucess to highlight the service of painting, a mannequin was put up on a ladder to showcase the painting related offering at the store. High impact neons and huge cut-outs of bath tubs and sofa sets were put up to make the offerings stand out. A total of four different innovations were used by Posterscope for the Home Town campaign.

Home Town is spread in 2 lakh sq ft and it offers consumers the largest choice and variety under one roof and a specialised team of experts to set it all up for them at their home.