Electronics giant, Samsung, is looking at appointing a single agency to handle its £23 million ad account. The review of the £23 million UK ad account is going to be led by marketing director Mikah Martin-Cruz. The agencies fighting for the massive account are Grey London, CHI & Partners – Samsung’s current agency – and Beattie McGuinness Bungay (BMB).

Although agencies are being reviewed, Samsung’s media agency, Starcom, will continue to be associated with the electronics company at the same level it has been.

There has been an increased connection of Samsung’s UK marketing campaigns with its global product launches and the focus is on bringing a double-digit increase in the brand’s 2010 UK marketing account.