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The campaign which has recently debuted and will run until the month of November can be seen across television channels, print, outdoor and the online media. Interestingly Volkswagen has also launched a unique website www.innovationsforeveryone.com as part of this campaign. This website will act as a medium to reach out to people and encourage them to share their personal innovations in a forum.

Commenting on this campaign Lutz Kothe, Chief General Manager, Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Private Limited said “At Volkswagen, innovation is cutting edge technology that is available to all our customers from the Polo to the Phaeton. Through this campaign we have focused on the innovative technology used in each of our cars across all segments which benefits the customer.”

The Campaign which is mainly targeted towards the urban, young, progressive and the new middle class men aged between 25 to 44 years old will be engaging and action oriented.