Posted by Adgully Bureau | October 27th, 2009 at 5:19 pm
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Through this deal, Shoppers Stop has gained exclusive rights to manufacture and offer Zoozoo merchandise as retail items. The product line-up will include T-shirts, kids wear, mugs and bath accessories and will be available across the Shoppers Stop outlets in the country.
The T-shirts are priced upwards Rs 299 and are going to be available in both men and women sections of the retail chain. The promotion is structured as a 3-level activity. The first level is going to target 14.5 lakh members registered with Shoppers Stop First Citizen club that will be followed with Vodafone’s subscriber base. At the third level, Shoppers Stop will carry out in-store activities to promote Zoozoo merchandise that will attract the seven lakh weekly traffic Shoppers Stop enjoys.
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Shoppers Stop Zoozoo Rockstar T-Shirt I love this T-Shirt, hoping to go and buy it!! What would ad more value to the deal, if they also add the Vodafone Dog (pug) on t-shirts!! that would be like dog-lovers favourite t-shirt!!
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