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The film has followed a week-on-week 360 degree marketing and promotion campaign that kick-started with an innovative teaser and progressed to a novel and eye-catching promotion in multiplexes with Auro’s on-screen photo slides that read ‘Please
stand up for the national anthem or else I will tell my Paa’, ‘Please switch off your mobile phone or else I will tell my Paa’ and ‘Don’t dirty the theatre or I’ll tell my Paa’ poster on trash cans.

The makers have already started promoting the film in a big way, apart from the general film promotion. Innovative activities and promotions are also being conducted.

Bajaj Allianz has tied up with the film for an integrated TV advertisement on ‘Child Plans’ that has been interspersed with the film’s promos and is currently on air on 24 prime television channels.

Idea Cellular has tied up with Paa for an activity-based on ‘Talk to Auro’ concept, wherein callers can leave messages for Auro on an Idea number and in return receive calls from Auro on a pre-determined date.

This will be promoted through a co-branded TV advertisement. Apart from this, ring back tones in Auro’s voice and other value-added services too are available on the network.