Pizza Hut app generates $1 million
Posted by Adgully Bureau | November 5th, 2009 at 2:03 pm
The Pizza chain Pizza Hut’s iPhone application has generated $1 million in sales.
Posted by Adgully Bureau | November 5th, 2009 at 2:03 pm
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The comapny claims that its iPhone application and iPod touch with ordering functionality has generated more than $1 million in sales. The US-only iPhone app was introduced three months ago.
According to reports, each time a user orders using the application Pizza Hut gets 20 per cent off their entire order.
Pizza Hut claims that the application is approaching one million downloads.
The application uses iPhone and iPod touch features such as the multi-touch user interface for making the ordering process for each individual menu item a customized experience.
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