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Prior to this, Shermann was the management supervisor – account management for Ogilvy & Mather.

Shermann has over 13 years of experience in the advertising industry. He has worked with companies such as Barclays Bank, Axis Bank, Standard Chartered Bank, Tata Indicom, AXN, Airtel, HBO, Hindustan Lever and Star Plus.

Shermann started his career with Primesite Outdoor advertising in 1999 and moved on to The Media Network in 2001.

He worked with Madison Outdoor Media Services and later, in 2002 moved to Portland India Outdoor advertising as group account director.