GETIT partners with Merinews.com to power Classifieds and Local Search

GETIT Infoservices Pvt. Ltd., the leader in directional advertising and pioneer of Yellow Pages in India has announced a strategic alliance with Merinews.com, one of the largest Citizen Journalism News Portal in the World and the largest in India, to create two unique services - Classifieds and Local Search sections on Merinews.com. This alliance is going to be instrumental in driving additional responses to local and regional SMEs/advertisers of GETIT.

As per the association, GetitFreeAds and Getit.in will power "LOCAL Classifieds' and "LOCAL Search' utility sections on the newly launched LOCAL Pages of Merinews.com. The readers can navigate to Merinews Classifieds either through the Classifieds Widgets placed on Merinews Local pages or can also search through the categories displayed in popular category section. The results will land them on a co-branded page of MerinewsClassifieds and GetitFreeAds. This alliance will enable users to have a city/ region specific content where they can not only access regional news and photos but also seek for relevant information that cater to their day-to-day needs on buying and selling, from their neighbourhood areas.

Similarly, a "Local Search' widget placed on the top of the Local pages can help customer to search service providers or advertisers across 4500 plus categories in the area. This information would enable users to get in touch with the service providers of daily utilities like restaurants, Hotels, cab services, movers and packers, plumbers, financial service providers, real estate agents etc etc. These services are also available on the Getit's 24X7 phone helpline ' 44444444.

Commenting on the launch, Sidharth Gupta, CEO, GETIT Infoservices Pvt. Ltd. said, "The combination of the Merinews.com's news brand and GETIT's leadership in the Free Classifieds and local search space should be able to unlock significant value for both the companies."

Recently Merinews.com has launched a new section "LOCAL', that will feature local news, events and listings. The company has started this initiative by introducing a section specific to Gurgaon and plans to come up with eight more city pages. According to the company, local pages are not only about news reports but also serves a lot of other relevant information like events, directory listings, thereby broadening the horizon of our revenue streams.

Exuding confidence while speaking at the occasion, Mr. Sudipta Sengupta, General Manager, Product and Alliance said, "Merinews.com had been the preferred platform for citizens across the country when it came to sharing news and voicing opinion. Our current focus is on bringing hyper local news from the citizens on a global platform. At this moment we see a perfect synergy between Merinews.com and GETIT where people can search and post local classifieds ads and search for local listings all within a same platform of Merinews.com's LOCAL pages. GETIT and FREEADS have been the trusted names in the Indian market for about 25 years now and this strategic alliance would bring in huge value-add for the respective customers by giving them a single page to share and consume both local news and local information."

Commenting on the launch, Naveen Luthra (VP and Head of Alliances), GETIT Infoservices Pvt. Ltd. said, "We believe that this alliance will help build and strengthen consumer relationship in the long-term by providing an easy access to local information of every kind, through the Local Pages of Merinews.com"

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