Patrika’s unique initiative involves the readers & common masses!

Patrika’s unique initiative involves the readers & common masses!
Posted by Adgully Bureau | August 30th, 2010 at 6:45 am

Patrika launched a unique initiative involving the readers & common masses. Perhaps for the first time in corporate history any media house has taken the initiative to motivate the people from grass root itself.

The tournament was launched on Sunday, 29th August’10 with much fan fare with the torch being lit by Shri C. P Joshi, Honurable Minister for Rural Development, who is also the President of RCA.

Later in the evening Shri Nirajan Shah, vice-president, Indian Premier League (IPL) and Ex Secretary, BCCI and Yusuf Pathan, renowned Cricket star declared the tournament open, subsequently they also unveiled the Patrika Cup trophy and signed the golden bat.

Also present at the occasion were Ministers, Parshads and All teams besides the big wigs in corporate world and celebrated personalities.

Mr. Praveen Nahata, AGM, Public Response said that ” Patrika is a very interactive newspaper and is well known for its public connect. Such initiatives are not new to Patrika, as also the Patrika Cup which has proved very popular in its earlier round.”

Patrika cup will involve six states, 1100 teams fighting on municipal ward basis, involving 15000 players. Prizes worth Rs.25 Lakhs are in the kitty.

The Dream Team from Madhya Pradesh, Dream Team from Rajasthan & National Editions involving Bengal, Karnataka, Tamilnadu, Gujrat will be contesting each other in 20: 20 match format. The finals will be held at the renowned Sawai Man Singh Stadium, the venue of many a international one day matches.

Excitement and enthusiasm regarding the cup was palpable in all quarters involved.