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RAM Week 8: Big FM maintained its 4th position in Mumbai with no loss & gain!
Posted by Adgully Bureau | March 9th, 2010 at 7:00 am

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Radio Audience Measurement (RAM) presents the data for the 8th week, 2010. The data is available for the four markets – Mumbai, Delhi, Bangalore, and Kolkata.

Mumbai – Radio Mirchi is leading here with the market share of 17.3 per cent. It experienced a profit of 0.6 percentage points in comparison to week 7. The channels average share in the city for the past 4 weeks stands at 17 percentage points.

2nd position – Red FM market share this week is 14.4 per cent. The stations average market share is 14.7 per cent.
3rd position – Radio City has a market share of 13.5 per cent. From last week it gained 0.2 percentage points. Its average market share is 13.3 per cent.
4th position – BIG FM has garnered a market share of 11.8 per cent. It registered no loss and gain.
5th position – Fever FM has recorded a market share of 11.6 per cent.
6th position – AIR FM Gold recorded a market share of 10.5 per cent.
7th position – Radio One market share this week is 6.5 per cent.
8th position – AIR FM Rainbow has a market share of 5.2 per cent.
However, among the other stations in Mumbai, Vividh Bharati has a market share of 4.2 per cent, followed by Meow FM (2.6 per cent) and Akashvani Mumbai (2.3 per cent).

Delhi – Radio Mirchi maintained its first position with a market share of 24 per cent. The radio station’s average market share over the past four weeks turns out to be 24 per cent.
2nd position – Fever FM recorded the market share of 18.4 per cent. The channels average market share for the past four weeks is 18.7 per cent.
3rd position – AIR FM Gold has a market share of 17.8 per cent. It has registered the gain of 0.6 percentage points. The channels average market share is 17.4 per cent from past 4 weeks.
4th position – Radio city garnered the market share of 8.8 per cent. The channels average market share from last 4 weeks has been 8.6 per cent.
5th position – Red FM has a market share of 8.7 per cent. The channel has registered the loss of 0.6 percentage points.
6th position – Big FM has recorded the market share of 6.5 per cent. The radio station registered the loss of 0.1 percentage points compared to last week.
7th position – Radio One has a market share of 5.9 per cent.
However, among the other stations in Delhi, Meow FM has a market share of 2.8 per cent, followed by Hit FM and AIR FM Rainbow with market shares of 2.5 per cent each; Vividh Bharati (1.9 per cent); and Akashvani Delhi (0.3 per cent).

Bengaluru – Big FM is on the leading position with the market share of 19.5 per cent. The channels average market share 19.7 per cent (from last 4 week).
2nd position – Radio Mirchi has garnered the market share of 16.4 per cent. Its average market share is 16.7 per cent (from last 4 weeks).
3rd position – Fever FM has a market share of 15.3 per cent. The station has registered the loss of 0.3 percentage points.
4th position – Radio City has garnered a market share of 12.6 per cent. The channel average market share is 12.6 per cent from past 4 weeks.
5th position – AIR FM Rainbow has a market share of 10.2 per cent. The stations average market share is 10.1 percent from past 4 weeks.
6th position – Radio One has a market share of 9.6 per cent.
7th position – Red FM has managed a market share of 8.1 per cent.
Whereas, among the other radio stations in Bengaluru, Vividh Bharati has garnered a market share of 4.1 per cent, followed by Radio Indigo (2.9 per cent); Gyan Vani (0.7 per cent); and Akashvani (0.5 per cent).

Kolkata – Radio Mirchi is on the leading with the market share of 20.4 per cent. The station’s average market share for the last 4 weeks is 20.2 per cent.

2nd position – Big FM has a market share of 16.1 per cent. The channels registered the loss of 0.1 percentage points. And, from last four weeks its average market share is 16.6 per cent.

3rd position – Friends FM has garnered market share of 13.5 per cent. From last four weeks its average market share is 13.5 per cent.

4th position – Aamar FM has recorded a market share of 10.6 per cent. The channel registered the loss of 0.4 percentage points. The channels average market share for the last 4 weeks is 10.5 per cent.
5th position – Red FM records the market share of 8.6 per cent.
6th position – Fever FM four weeks’ average share turns out to be 8.3 per cent. Its average market share for the last 4 weeks is 8 per cent.
7th position – Radio One has garnered the market share of 6.2 per cent.

8th position – Meow has a market share of 5.4 per cent.

Among the other stations in Kolkata, AIR FM Rainbow has a market share of 4.1 per cent, followed by AIR FM Gold (3.3 per cent); Akashvani (1.6 per cent); Power FM (1.2 per cent); and Vividh Bharati (0.7 per cent).

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