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Guest of Honour Shri Ashok Chavan, Chief Minister of Maharashtra graced the occasion amongst other glitterati’s present from the Marathi music fraternity including Ajay Atul, Yashwant Dev, Anuradha Paudwal, Sudesh Bhosle, Anil Mohile, Bela Shende, Kranti Redkar, Shrinivas Khale, Vaishali Samant and Swapnil Bandodkar, Sachin Khedekar, Sonali Bendre, Sonali Kulkarni, Mrinal Kulkarni and Mangesh Padgaokar to name a few.

Commenting on this new initiative, Soumen Ghosh Choudhury, Business Head, 92.7 BIG FM said…. “We at 92.7 BIG FM are delighted to announce the prestigious award ‘BIG Marathi Music Awards 2010’. This is part of our endeavour to entertain the local populace with local content and music. The idea of honouring stalwarts and talent from the Marathi fraternity came was sown when we launched the first ever Marathi show – Masala Chaha. The show gained tremendous popularity highlighting that the Marathi music industry had not received its due credit. We are very happy to have received such excellent feedback from the industry in the first leg itself and bring it to a logical conclusion tonight. We wish to thank all our sponsors and associates for making this evening such a grand success.”

Once the jury nominations were finalised, listeners were asked for public voting’s across 6 west zone stations of Mumbai, Goa, Solapur, Gwalior, Baroda and Indore. Voters were also invited through 92.7 BIG FM IVR 5055454 as well as online on their website www.big927fm.com. These voting’s were open for a period of three weeks, during which the nominations received a tremendous response. The final winners across film and non-film category were selected based on judge’s decision and listeners voting.

The award function ensured maximum reach through multiple touch points by roping in a number of partners including Star Majha – exclusive news partner, Bright Advertising – Outdoor partner and Diwa Maharashtracha – Hospitality partner.