Rediffusion – Y&R gets creative mandate for Balaji’s movies

Rediffusion – Y&R gets creative mandate for Balaji’s movies
Posted by Adgully Bureau | July 31st, 2010 at 8:15 am

Rediffusion Y&R has been assigned the creative duties for Balaji Telefilms’ upcoming motion picture projects. The business will be handled out of Mumbai.

Nisha Singhania, Executive Vice President, Rediffusion – Y&R, Mumbai, said, “We are excited to be associated with Balaji Telefilms’ motion pictures business and their brilliant team. Promoting movies is very exciting and challenging and we look forward to a successful partnership with the brand.”

The Motion Pictures business at Balaji Telefilms has seen unprecedented success with its first cult hit, LSD: Love, Sex aur Dhokha and is all set to repeat it with one of the hottest films of the year releasing on July 30th, ‘Once Upon A Time in Mumbai. Balaji has already attracted a set of talented directors like Dibakar Banerjee (LSD), Milan Luthria (Once Upon A Time in Mumbaai), Raj and DK (an upcoming project titled ‘Shor’), Neeraj Pandey (Special 26) and has also aligned with gifted filmmakers like Rohit Shetty and Abbas-Mustan to name a few.