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Commenting on the launch, Lloyd Mathias, Chief Marketing Officer, Tata Teleservices Limited said, “Online social networking is completely integrated with today’s lifestyle. The need to be connected to friends and acquaintances at your own pace, is gaining momentum day by day. At last count, Twitter was attracting 190 million visitors per month and generating 65 million tweets a day. We wanted to give our subscribers an amazing option to log on to Twitter 24X7.”

The new Call-n-Tweet service is available to all TTSL and TTML subscribers across India, whatever the mobile handset model is. A subscriber can sign up for the service at callntweet.com by using his Twitter account details. Subscribers need to just dial 50007 and send a voice tweet to update their status on Twitter. A user can speak in any language. A voice tweet surpasses the limitation of 140 characters.

The subscribers pay a price of Re 0.80 (approximately 0.02 USD) for sending a voice tweet from their mobile. The Call-n-Tweet service on Tata Teleservices network leverages the superior capabilities of Voice SMS that had been sourced from Kirusa.