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The Pitch intends to fuel the entrepreneurial spirit that is abundant in this country. The show intends to identify potential entrepreneurs who have a commendable business idea and the skills required to implement those ideas effectively. The jury will comprise of well established entrepreneurs like Vishal Gondal of Indiagames, Alok Kejriwal of Games2win and Satya Narayanan of Career Lancher. They will shortlist the top 30 business plans and their creators who could make it to the show. Sasha Mirchandani, co-founder of Mumbai Angels, the most esteemed angel investors in the country will then evaluate these candidates on their business pitches and individual excellence. This will result in the final 10 aspirants who will appear on THE PITCH.

The challenges will be ideated by prominent business leaders like Rahul Bajaj, Kishore Biyani, Naina Lal Kidwai, Karan Johar, N. Damodaran who are across industries. These are confirmed leaders who will appear on the show and the talk is still on with the other business leaders. Every week one of these business leaders will assign a business task to the participants on a fresh episode. Boman Irani will be guiding the participants through the show. The tasks will test the participants on the essential skills required to be a successful entrepreneur. The weakest performer will be eliminated and the last man standing will be receiving the funding for their business from Mumbai Angels.

Speaking at the event Deepak Lamba – Business Head, Bloomberg UTV said, “Through this show, Bloomberg UTV continues to strengthen its commitment to make a difference to viewers’ lives. We encourage the spirit of entrepreneurship in the country. There is no dearth of ideas but the buck always stops at the funds and through this show we will provide not only the funds but also a direction to the winner and his idea.”
Answering to Adgully regarding the marketing activities planned for the new show, Lamba says that they will be partnering with various prominent business bodies to ensure maximum participants for the show. The promotion for THE PITCH will be undertaken on a large scale. “All of UTV’s properties will be utilized” he says. The property will be advertised in all mediums and will have a 360 degree approach. They will also have many events taking place with their promotional partners like Phoenix Mills, PVR and Reliance Media. “The show is aiming to bring all-rounder entrepreneur,” adds Lamba.

THE PITCH is presented by M3M India Ltd. Upcoming young entrepreneur and Director of the company, Pankaj Bansal said, “This show helps us to live up to our credo of giving joy. We are happy to be associated with such a unique initiative that inspires every Indian to become an entrepreneur.”

Host of the show and guide to the aspirants, Boman Irani said “I am excited to be a part of this show as I am truly convinced with the philosophy of promoting entrepreneurship. THE PITCH will not only identify the next big idea in India but will also help the winner see the light of day by offering them the funding to make the idea come alive. I am eagerly waiting to learn from these bright young sparks of emerging India and test myself over the challenges set by the stalwarts of India Inc. Maybe, revisit the entrepreneur in myself!”
Irani also stated that the show will only be successful to him if we get to hear the triumphant stories of the participants after the show and if he/she is enable to grow as an entrepreneur.

The show will air exclusively on Bloomberg UTV from October 2010. | By Janees Antoo [janees(at)adgully.com]