Cadbury Gems comes out with new TVC
Posted by Adgully Bureau | October 14th, 2009 at 7:06 pm
Cadbury Gems, the coated chocolate brand, is coming out with a brand new set of TV commercials. The adverts are conceptualized by O&M and go on air across all the leading channels from today.
Posted by Adgully Bureau | October 14th, 2009 at 7:06 pm
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Cadbury Gems has always had the essence of fun and pranks and with the television advertisements, the theme only gets extended in a refreshing way. A research suggests that kids associate colours with emotions. It was this research-based result that prompted O&M to leverage on this aspect as colours have been the USP of Gems.
The TVC opens with a wildlife expert going mad uncovering the mystery behind a multi-coloured Panda and has a documentary-like feel to it. the humorous narration adds the extra amount of fun to the commercial. Through the TVC, a lot of implausible reasons are investigated for the distinctive colour of the Panda before finally it is discovered that the reason is Cadbury Gems.
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I love michael, he is so cool!