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Colors has cornered a 24.5 % share of the GEC market and has accumulated 347 GRPs. It has sprinted far ahead of the No.2 channel, STAR Plus, which has 90 GRPs and an 18 % share of the GEC space in the latest week. At No. 3, Zee trails STAR Plus by only 7 GRPs.

As for Colors, it has been unshakable at the No. 1 spot for several weeks. The channel’s share rose to 24% in week 37, even as STAR Plus garnered a 20% share that week. The two channels were neck and neck in the following week. But Colors acquired an appreciable lead in week 40, and in the 43rd, its share peaked to 26.6%.

Currently, Sony – which received a makeover recently – is at No. 4, with a 14% channel share, and its GRPs have increased from 108 in week 27 to 198 in week 46. In its older avatar, Sony’s relative channel share was around 7%. Its GRP growth has been accomplished despite the fact that its recently launched news shows did not contribute to the boost.

CID draws most viewers to Sony, and has registered TVR of 3.5. The channel’s latest offering, Aahat, opened with TVR of 3.5. In week 46, the channel telecast Rab Ne Bana Di Jodi, which recorded 3.2 TVR.

Acquiring a relative share of 8.6 %, NDTV Imagine is at No. 5, beating SAB (5%), DD1 (4 %), STAR One (3.5%) and Sahara One (2.2%). STAR Utsav and 9X have a 1% share each.

As far as the top 10 shows are concerned, the lower ranks are occupied by Bidaai, Pavitra Rishta, Bairi Piya, Agle Janam Mohe Bitiya Hi Kijo and Jhansi Ki Rani.