Digital Media company DivX has announced the launch of DivX TV, an embedded Internet TV platform that provides access to online media content streamed directly to any connected device from any manufacturer.

As per the reports, the company claims that the platform eliminates the need for a PC or a separate, dedicated box under the television.

It is easy to implement and can be supported on virtually any kind of Internet-connected consumer electronics device, including digital televisions, blu-ray players, gaming consoles, pay-tv operators set-top devices, multimedia storage devices and mobile phones.