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BCCI launched Corporate trophy in the year 2009 with the objective to encourage the game at the grassroot level and boost domestic cricket where the stars of the future are discovered. This year the series comprises of 14 teams featuring current cricketers like Gautam Gambhir, Ajit Agarkar, Rahul Dravid , Manoj Tiwary & upcoming cricketers of India. The series is played with the purpose of show-casing the talent that the country has, as well as providing opportunities to younger players to make an impression.

The inaugural edition of the tournament was played in September 2009. It featured 12 teams and was a success.

Ashish Bahl, Head Marketing and Communications – NEO Sports Broadcast Pvt. Ltd. said, “Reiterating our commitment towards bringing our viewers the best of cricketing action on our channel, we will be telecasting the premium one day tournament, BCCI Corporate Trophy Since this series will be soon followed by the India – Australia ODIs, it will provide for exciting Cricketing action for the Indian players and Corporates just ahead of the riveting up coming series.”

After corporate trophy NEO Cricket is all set to bring to its viewers live action of Australia’s tour of India ODI and test matches starting October 1st 2010.