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The new segment of FremantleMedia’s business promises to bring digital media and traditional production closer together for more ‘integrated multiplatform content production’.

Termed as a ‘U.K. center for excellence in digital media’, the division aims to enhance viewer engagement with the company’s brands producing original online content and maximizing commercial opportunities in the new-media space.

Other FremantleMedia digital success stories include the BAFTA-nominated website for The X Factor that has had more than 45 million page views, has shown over 14.5 million video clips with 8 million-plus visits.