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NDTV Imagine is airing the show every Sunday between 7-8 pm, from 15 November to 27 December.

The Mrs India Contest by Gladrags is the only pageant that celebrates the essence of womanhood beyond the body beautiful. It is a celebration of the Indian married woman, the wife, the mother, the multi-talent and multi-tasker and over-achiever. She is the woman who maintains that perfect balance between her home, her family and a career.

Gladrags originally began its coveted Mrs India pageant in 2000. It goes beyond beauty pageants where the participants of all strata’s are encouraged to showcase their pride of womanhood year on year.

The winner of the Gladrags Mrs India Contest represents India against 75 countries in the USA for the Mrs World and the Mrs Globe.