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The initiative aims at increasing student-industry interaction and providing the students with a platform to showcase their intellect and thought process by the way of live projects, these projects will be administered by HUL and CNBC-TV18.

This initiative will be introduced in 12 premier B-schools in India – XLRI, IIM Ahmadabad, IIM Bangalore, IIM Lucknow, IIM Kanpur, IIM Kolkata, IIM Indore, Jamnalal Bajaj Institute of Management Studies, SP Jain Institute of Management and

Research, National Institute of Industrial Engineering, Indian School of Business, and Faculty of Management Studies.

The winners will get an opportunity of business leadership training at Hindustan Unilever, which also includes an international stint. Additionally, the winners will get a chance to be the guest editors for CNBC-TV18’s Storyboard.