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Commenting on the new association, Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd., said, “We are pleased to have IPAN Hill & Knowlton as our Public Relations partner because of their extensive understanding of the Corporate and Strategic requirements for various businesses under the Balaji Telefilms umbrella. The Agency’s experience in the entertainment sector is in perfect synergy with our communication objectives and will help us in achieving greater heights.”

Balaji Telefilms which started as a television production house has now diversified into new businesses of Motion Pictures and New Media like internet and mobile.

Pleased with alliance and looking forward to the responsibilities, Radhika Shapoorjee, President, IPAN Hill & Knowlton, said, “We are delighted to have been chosen as the Public Relations agency for Balaji Telefilms Ltd. This initiative is going to be very exciting for us as we would be deeply involved in the communications positioning of various business verticals at Balaji Telefilms.”