NDTV’s Greenathon II a hit
Posted by Adgully Bureau | March 8th, 2010 at 1:55 pm
After lighting up over 55 villages in India through TERI’s Lighting a Billion Lives initiative, Greenathon II this year was again a success. The 24 hour environment show raised up to Rs 3 crore.
Posted by Adgully Bureau | March 8th, 2010 at 1:55 pm
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The second edition of this environment initiative aimed to provide solar lanterns to villages that would otherwise be without electricity for a decade or more.
It’s the first of its kind green initiative for the environment. India’s first ever 24-hour live event, The Greenathon, was shown across all NDTV channels from March 6-7 to raise awareness about the environment and find ways to create a cleaner, greener tomorrow.
NDTV’s Vikram Chandra, Cyrus Brocha and the Green ambassador Priyanka Chopra hosted the show and a whole bunch of starry performance lent the glamour quotient to the initiative.
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