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Among the many areas covered in a “fireside chat” format at the CASBAA Convention 2010 will be the “Agency’s role in the new advertising world” and “Strategies for leveraging video services as an effective, interactive and innovative advertising platform for clients and agencies in a fast-moving digital world”.

“Nick Brien is a terrific talent, much more than just a top-tier international media executive. His extensive experience in the media and marketing arena will certainly bring invaluable insights to us,” said Marcel Fenez, Chairman of CASBAA and Global Leader of Entertainment & Media Practice at PricewaterhouseCoopers. “Certainly it will be our greatest pleasure to have Nick Brien as part of our heavyweight speaker line-up for the Convention 2010. Advertising (and television in all its forms) is resurgent and Nick Brien has some fascinating views on its development.”

“I am honored to participate in the CASBAA programme and look forward to the lively discussions that are the trademark of this important gathering,” said Brien.

CASBAA Convention 2010 is supported by ABS, Arianespace, AsiaSat, CNBC, Comcast, Discovery Networks Asia-Pacific, Disney Media Distribution, Ericsson, Eurodata TV, Eurosport, Fashion One, FRANCE 24, Globecast, HBO, Invest Hong Kong, MEASAT, MGM Channel, MTV Networks, NHK World, Paul Weiss, Playboy TV, RRsat, SES WORLD SKIES, Synovate, Tiger Gate, Turner, Universal Networks International and Warner TV, along with the support of over 30 media partners and trade organisations.