Come October 12th and Shivnath Thukral, ex-business editor and strategy adviser at NDTV, is going to walk through to the board room of Essar Group as the group president for corporate branding and strategic initiatives. Essar Group is, a $14 billion conglomerate with business interest in lucrative sectors like steel, energy, communications, infrastructure, shipping and power.

Shashi Ruia, Chairman, Essar Group said about the development, “Shivnath has a rich experience of analyzing Indian businesses, financial markts and economic affairs. He also brings to the table international experience of engaging with global thinkers, economists and CEOs. His skills and expertise will be invaluable in strategically reaching out to appropriately position the Essar Brand with its various stake holders whilst articulating and helping Essar’s journey from being a domestic manufacturing company to being a respected global entrepreneur.”