Advertisement

To attract a younger set of audience the channel has initiated promotional activities across Facebook. The channel has launched two contests- ‘Godfather Confessions- Trivia’ and ‘Post your Godfather Picture’. The Godfather Confessions- Trivia allows users to post onto the wall or notes section on Facebook and the best entry will win the contest. Moreover users can post their suited up ‘God-fatherly’ pictures to enter and win the Post your Godfather Picture contest.

Zee Studio has also planned to promote the acclaimed movie off air, and will carry this out through ‘SMS Godfather Trivia Questions campaign’. The viewers will be asked questions during the film’s telecast.

The winner of 9 Oscars, this film will also be promoted through the branded ‘Godfather Buses’ that will ply across Mumbai for 2 weeks. Besides major theatre chains had already been roped in to run a month long theatre slide and Translites.

Taking cues from the popularity created by the movie’s screening Zee Studio will continue to showcase more such crime movies in the same time band. | By Prabha Hegde [prabha(at)adgully.com]