Advertisement

“The Conspiracy For Good has been two years in the making with Nokia,” said Tim Kring, 2010 International Digital Emmy Pioneer Award winner for transmedia storytelling. “We had a team of more than 130 experts working behind the scenes in five countries across three continents making sure that this was the best entertainment experience possible and to ensure the charity causes were the true heroes of this immersive story.”

The first of its kind, this project used the extensive reach of Nokia’s Ovi platform with online and physical participants joining CFG from more than 165 countries and enjoying a variety of Ovi content, apps and services.

“This is the most comprehensive Ovi offering to date integrating almost every service to help advance the story,” said Tero Ojanpera, executive vice president, Nokia. “A specially developed app using Nokia’s Point & Find, called Conspiracy For Good: DeadDrop, created a new dimension for augmented reality and opens the door for content owners anywhere to use participatory entertainment powered by Ovi to extend their brands.”