Mid-day cerebrates 37 years of being part of Mumbai
mid-day has always taken pride in being true to Mumbai; minutely covering different facets of the city like no one else. As mid-day turns 37 we renew our vows to the city and our readers by bringing out a mid-day anniversary bumper issue on the 24th of June. With a one of its kind interesting theme: “Off the Grid- The Mumbai you can’t search online” we promise to be a unique read.
Sandeep Khosla, CEO, mid-day infomedia ltd., said, “Mumbai is one of the most vibrant city globally and putting together innovative, relevant, exclusive content to connect with dynamic Mumbai is something brand mid-day has been delivering for the past 37 years. This anniversary issue is an extension to our philosophy of knowing Mumbai better than anyone, reinforcing our stance of being important to the Mumbaikar even in this digital age”
The Anniversary issue takes you to that side of Mumbai which even the internet has not captured, with attention-grabbing sections each having a distinctive readership value, some being:
Quiz: A 37-question fiendish Mumbai quiz whose answers you won’t find online. Do you know your city well enough to crack it?
Celebrities: They share their birthday with mid-day.
Food: Mumbai’s 20 heavenly eats for under Rs. 37.
Words: 37 terms Mumbai gave India and the world with the story behind them.
mid-day has always been known for its tremendous appeal all through the day, and this anniversary shall only emphasize that, by even making it an interesting weekend read. The Group has also floated attractive rates for advertisers and its long standing associates.
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