MSLGroup to take over Perfect Relations

MSLGroup, Publicis Groupe’s public relations arm, is all set to acquire a majority stake in Perfect Relations, a reputed name in the Public Relation industry. Perfect relation, headed and championed by Dilip Cherian and Bobby Kewalramani, have been managing quite a few reputed corporate houses like Coca-Cola, Godrej, Shoppers Stop, Hypercity, Diageo, Pizza Hut, KFC, etc.

The deal value is approximately speculated to be at Rs 150-200 crore as per media reports. Also it has been rumored that the new entity will be called as MSL-Perfect. For the records, MSL had taken over Hanmer and 20:20 Media in 2008. Also as per the industry grapevine, the deal will be signed by end of 2014.

Well, this seems to be becoming a trend in India market; first the digital and creative agencies were getting acquired but now PR firms have also started becoming a part of larger networks like in 2005 Burson-Marsteller took over Indian firm, Genesis PR, then in 2011, Sampark PR acquired 51 per cent stake to Ketchum, a Omnicom Group’s unit.