NexGTv and One Network to offer comedy on demand with new app

NexGTv has partnered with One Network Entertainment (ONE) to launch ‘Comedy One’, a comedy app that will offer premium original comedy content ranging from stand-up, gags and spoofs-to-sketches and web-series.

Comedy One has been one of the early investors in the space of online comedy videos, and has aggregated millions of views across multiple global platforms from YouTube to Telco to D2H platforms.

A NexGTv spokesperson said, “Comedy is a genre that has evolved expansively over the past couple of years with the entry of a lot of young, talented and enthusiastic creative individuals.The viewing preference of the audience, too, has evolved with this change. No more satisfied with run-of-the-mill jokes, slapstick routines and clichéd comic situations, Indian viewers now want hard-hitting and impactful content that makes them laugh and reflect at the same time. Our partnership with ONE, a leader in comedy content production, is meant to cater to this segment of the audience by delivering the most relevant content at their fingertips. We are confident that this app will find great traction on the back of its differentiated content and will become the digital destination of choice for meeting their daily dose of humour.”

Actor-turned-entrepreneur, Suresh Menon, Co-Founder & Executive Director of ONE, added here, “This partnership is the next level in our journey of building destinations and creating IP in the online comedy video space. We are very excited about this tie-up with the leaders in online video technology, distribution and monetisation, and believe that the future where technology enables convenient content creation, access and consumption is finally here.”

The Comedy One- NexGTv app’s humour-based catalogue includes popular shows such as ‘Kaun Banega Roadpati’, ‘Aadmi Heera Hai’, ‘Pakao Paparazzi’, ‘Waiter Waiter’, ‘Doctor Doctor’ and ‘Interview with a Villain’, among others.