Nimbuzz bets big on Native Mobile Advertising

Nimbuzz, one of the largest digital advertising platforms in the world, was recognized at The Smarties™ 2014, as the ‘Enabling Technology Company of the Year on Mobile.’ The Smarties™, organized by the Mobile Marketing Association (MMA), is one of the prominent industry awards, presented each year to celebrate advertising excellence within the mobile ecosystem.

Nimbuzz builds creative and personalized solutions for advertising brands looking to target the Indian mobile communication audience. Brands such as Nokia, Dabur, SAB Miller, Perfetti van Mell and Life OK! have leveraged the platform to initiate award winning audience engagement. According to the latest findings of the Digital Advertising in India Report, the online advertising market in India is projected to reach Rs 3,575 crore by March 2015, a growth of 30 per cent over last year. The Internet and Mobile Association of India (IAMAI) and IMRB International have jointly published the Report.

Vikas Saxena, CEO, Nimbuzz, commented, “This is another significant milestone in the illustrious journey of Nimbuzz as a company. The award re-iterates our dominance in the Mobile Advertising space. Our engagement led marketing solutions have helped brands build the audience connect. I am confident that we will be able to spearhead the success of Mobile Advertising further in the years to come.’’

He further stated, “Native advertising is the way ahead for the digital industry. Nimbuzz innovations such as the Chat Buddy allow brands to connect to users through our core proposition, Mobile Messaging. Advertising Agencies and Brands are recognizing the power of native solutions and we can definitely look forward to more innovations in mobile advertising.’’

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain with more than 700 member companies. MMA Forum and ‘The TheSmarties™ Award’ have established themselves as the premier events for marketers in Asia and world over.

 

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing