Nitin Mantri appointed President of PRCAI

The Public Relations Consultants Association of India (PRCAI), the apex body of communications and public relations consultancies, has appointed Nitin Mantri, CEO and Managing Partner, Avian Media, as President till May 2016 when the term of the present Managing Committee ends. Mantri moves from Vice President to President of PRCAI.

The decision was taken by the Managing Committee members after present incumbent Sharif D Rangnekar, CEO and Director of Integral PR, stepped down from the position of President.

On being appointed President, Mantri said:  “Sharif (Rangnekar) in last three years has done some great work for the industry and I hope to continue the momentum. PRCAI is a fantastic organisation. I have enjoyed a long and fruitful association with it. In my role as President, I will continue to underline the importance of high professional standards, support communications professionals across the country and try to improve the public perception of public relations.”

Congratulating Mantri, former President Rangnekar, said: “I cannot think of a better person to lead PRCAI than Nitin. The PR industry in India is extremely dynamic and complex.  It is evolving rapidly and is filled with opportunities. Nitin understands the changing dynamics of communications and the role of PRCAI in this regard.”

Mantri has been in the public relations industry for over 19 years. He has been one of the most visible proponents of a common code of conduct for the industry in India. To increase awareness about the profession at the grassroot level and stimulate the learning process, he regularly delivers lectures at prominent mass communication colleges in the country.

Public Relations Consultants Association of India (PRCAI) is a trade organization that represents  India’s Public Relations’ consultancy sector. It is the summit body for official communications and public relations practices in India. It was formed in October 2001 to grow, represent and support India’s public relations consultancy sector in international practices. It also provides a forum for Government, public bodies, industry associations, trade and others to confer with public relations consultants as a body.  It is internationally recognized organization which offers official membership to all PR practitioners which abide by the basic criteria devised by the association.