Park Avenue launches TVC for its 'Autofit' collection

Park Avenue, known for crafting innovative trends has launched its latest TVC to promote its ‘Autofit series’, especially targeting the fashionable and discerning young professionals. The ‘Autofit series’ itself desires no introduction, however the well thought of and crafted commercial focuses on the intuitive characteristic of the collection.

The TVC emphasizes on the innate quality of instinctiveness, and being prepared for imminent events. The films shows the man being ready for the rain with his umbrella, just before it indeed starts to trickle, akin to the instinctive feature of ‘AutoFit” series. The instinctual expanding feature of the AutoFit series provides the desired fit, without neglecting style and latest trends. Thus, the new commercial also pays a homage to the spirit of invention and innovation which is communicated by highlighting the product benefits and also re-establishes the fact that Park Avenue has consistently stood for style rather than just fashion, for innovation rather than just following trends.

Produced by Dancing Elephant Picture Company and directed by Sachin Kotre, the 30 second TVC will be visible across television and digital displays. The AutoFit series with its self-adjusting collar and belt in shirts and trousers respectively, gives a perfect snug fit both around the neck and the waistline. The commercial strikingly illustrates this unique feature of the intuitive flexibility which combines both finesse and comfort.

The Autofit collection is principally designed for young age corporate world achievers and strivers, giving them confidence and ease coupled with sophistication. It’s a fashion essential personifying the dressing requisites of today’s corporate men and women. The series includes an array of shirts and trousers for both males and females, and have the unique feature of expanding intuitively for a never-before perfect fit making it an obvious choice for the smart corporate dresser.