Parle Products announces actress Subhashree as Brand Ambassador

Parle Products, one of India’s pioneers in the biscuit and confectionary manufacturing segment, have announced popular and one of the leading Bengali actress Subhashree as the face of their Durga Puja festivities this year. She has won several awards for her on-screen work. Subhashree will also be the Brand Ambassador of Parle Top & Parle Top Spin.  Through these associations, she will play a vital role in a series of promotional activities designed by the company.

Talking about her association actress Subhashree said, “It is truly an honour to be associated with a brand like Parle. Like most of us, I have grown up eating Parle’s products and have always enjoyed them. This is also very special for me as Durga Puja is one of the most important festivals in West Bengal and I am proud to be associated with Parle Products for the festive celebrations.”

Bhavin Panchamia, Sr. Product Manager, Parle Products said, “Subhashree is one of West Bengal’s finest actors who personifies style, elegance and tradition which is significant to our product offerings. The association is a step towards amplifying our bond with our audience in this region. We look forward to a mutually beneficial relationship with her.”

The promotional activities with Subhashree will commence with Durga Puja, with the intent to embrace as well as participate in one of West Bengal's biggest festivals. The actress will also be seen promoting Bengali culture amongst the younger generation by highlighting West Bengal’s rich traditions.