Parle Products launches Parle Namkeen - Salty Peanuts

Parle Products, one of India’s pioneers in the biscuit and confectionary segment, have announced the launch of Parle Namkeen – Salted Peanuts.  Introduced under Parle’s Traditional Namkeen Category, the product consists of the best quality peanuts that are fried and salted for delicious snacking. 

Popular in India, peanuts are a classic legume and the salted variety has always been an all-time favorite. The fresh and crunchy peanuts are an excellent combination of taste and texture. Other products under the Parle Namkeen range are Moong Dal, Hot n’ Spicy mixture, Khatta Meetha mixture, Aloo Bhujia, Bhujia Sev, and Tasty Peanuts.

Mr. BK Rao, Deputy Marketing Manager, Parle Products said, “Consumption of nuts have always been popular amongst Indian consumers. The coated masala variety, Tasty Peanuts, was launched earlier this year and has received an overwhelming response. With this new variant we are offering our consumers with a wider choice from their favorite brand and we plan to capture a 20% market share by the end of this year.”

Parle Namkeen – Salted Peanuts are available across India. As an introductory offer, the packs will contain 25% extra volume for the consumers. The packs are priced at Rs. 5/- for 22.5g (18g+ 25% extra = 22.5g).