Patrika group rolls out a Campaign for Hindi Deepika Padukone

Patrika group today launched Hindi campaign with film star Deepika.

Hindi as we know it today comes as a natural expression to most Indians, especially those from the younger generation, whatever corner of India they may be from. Its has become the most preferred medium of communication.  

Hindi language represents a person’s culture, manners, traditions and their personality; it also depicts the moral values. Hindi is a language which has included vocabulary of so many languages; today the spoken Hindi enjoys good doses of English, slang and phrases of heartfelt expressions from everyday conversational ease.

It is the world’s 4th most spoken language. 260,000,000 of people speak in Hindi.  The number of people speaking in Hindi had tripled between 2001 and 2013.In 2013 66,309  of people  spoke in Hindi as compared to 44,589 of people in 2006 (Acc. to 2013 census).
Four billion tickets are sold to Bollywood movies annually, versus about three billion tickets for Hollywood films.

Rajasthan Patrika is amongst the leading Hindi-language daily newspaper. Patrika has always maintained its supremacy amongst the readers of key Hindi speaking states. It is present in most of the states covered under the Hindi Belt, also its poised to reach further in Hindi heartland through the different verticals.

What could be a better representation of Hindi then Bollywood and its popularity.  Film star Ms. Deepika Padukone speaks for Hindi,  Patrika groups latest initiative. Deepika features in Print as well as in TVC to promote and spread the importance of Hindi as a language .

Saurabh Bhandari, National Head Marketing said “The confident modern India today takes pride in its Indian identity. The popularity of Hindi and its importance can not be undermined by anyone anymore. We are only voicing that new confident voice of young India. Hindi should be seen in a broader sense as the commonly spoken language that embraces and welcomes the new modern lingo. Hindi not only represents the tradition, but it could not be more contemporary. "

Patrika’s Hindi campaign being launched today will be run across various platforms and seeks to create a positive wave.

 

https://www.youtube.com/watch?v=fiwpj8QbRvc

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