Philips reaffirms its commitment to South India

Philips Lighting India, a lighting solutions provider, recently inaugurated its 6thLight Lounge in Bangalore. Spread across an area of 1300 sq. ft., the newest Philips Light Lounge in Bangalore is an experience zone which gives customers a ‘see, touch and feel’ experience of a diverse range of more than 800 world-class home decorative lighting designs and concepts from Philips.Philips is buoyant about its plans to consolidate its retail presence in South India and will launch more Light Lounges in 2014 in this region.

Being at the helm of lighting industry in the country, Philips Lighting India has been driving the transformation to LED lighting at a very rapid pace. The new retail outlet in Bangalore showcases the full range of LED lighting solutions that have been designed keeping in mind Philips India’s commitment to improve people’s lives through meaningful innovation.

Commenting on the inauguration of the new Light Lounge, Rahul Taneja, Business Head – Consumer Luminaires, Philips Lighting India, said, “South is a very important market for Philips India and the opening of our 6thLight Lounge in Bangalore today reaffirms our commitment to the southern market in the country. The growing awareness about LED lighting in the southern market and the tremendous response we have received in Bangalore, has given us the confidence to continue expanding our presence in the city. Lighting is a key business division of Philips and we remain committed to strengthening the business with growing retail presence across all important cities in India.”

Close to 90% of Philips Lighting India’s revenue come from products and solutions which are designed and manufactured in India for the Indian market. With 30% market share, Philips currently leads the lighting market in India.

With the launch of the newest Philips Light Lounge in Bangalore, the company now has 26 Light Lounges in Southern India and more than 100 Light Lounges in India, in addition to around 1200 Light Shoppes in the country. The market for decorative lighting is currently inundated with unbranded cheap imports that do not always satisfy energy efficiency and safety norms. Philips differentiates its offerings through innovation in design, energy efficiency and application of its global lighting application expertise. The product range starts from a price of INR 575 and extends up to INR 60,000.

Philips India understands that as their consumers are evolving with each passing day, they are getting more conscious of their lifestyle. Homes reflect one’s distinct style and preference, therefore consumers, now, want to design their homesin their own unique way. Lighting plays a vital role in interior designing and Philips Home Decorative Lighting range is a unique offering in the market to cater to the evolving lifestyle needs of global Indians. At the Philips Light Lounge, consumers will receive expert advice in choosing the right lighting design solutions to meet their unique requirements. Philips Light Lounge is located at #105 ‘Globe house’ Richmond Road, Bangalore – 560025, near Hotel ITC Gardenia.