Pidilite launches Handcrafted Rakhi campaign to commemorate Kargil Vijay Diwas

Participants from Om Creations Trust, one of India’s leading NGOs for differently-abled kids, create unique handmade Rakhis.

Kargil Vijay Diwas is celebrated every year in honor of the Kargil War Heroes that successfully took command of Kargil high-posts on 26^th July, 1999. Pidilite- the maker of iconic brand Fevicol, is commemorating 17 glorious years of Kargil Vijay Diwas by launching a nation-wide initiative to honor the country’s soldiers. Pidilite is creating awareness about Kargil Vijay Diwas, and encouraging children to create handmade Rakhis and cards for their brothers in Armed Forces, as a token of gratitude and respect for them. Pidilite will then handover these Rakhis to the Army Jawans on the eve of Rakshabandhan.

As a part of the campaign, Pidilite associated with Om Creations Trust, a leading NGO for differently-abled young adults. These young adults who suffer from Down syndrome paid tribute to the spirit of the army jawans by presenting their exquisite Rakhi creations to guest of honor Lt.Col. K.J. Singh, C.O.D, Mumbai region who graced the occasion with his presence.

Pidilite’s art & stationery business, with brands like Fevicol and Fevicryl, constantly strives to nurture creativity among children through Art and Craft, and facilitates this through its range of products, as well as innovative content ideas. For the campaign, Fevicol has provided tutorial sheets of 6 unique ideas for Rakhi creation, which kids can take guidance and inspiration from while creating the Rakhis.

The Rakhi making kickstarted on Kargil Vijay Diwas i.e 26^th July 2016 , and continue till 10th August, 2016. Over one lakh students across 300 schools and 50 cities pan-India, are expected to participate in the event. The initiative was organised in Ahmedabad, Bangalore, Surat, Baroda, Nagpur, Nashik, Chandigarh, Kolkata, Jaipur, Udaipur, Indore, Varanasi, Lucknow, Chennai and Pune among other cities.

Mr. Rahul Sinha, President- Arts & Stationery Business, Pidilite Industries said, “It is wonderful to see the enthusiasm with which children across India are creating hand-crafted Rakhis to thank the Indian army for protecting the nation. The skills demonstrated by the kids at Om Creations are admirable and these kids are an inspiration to everyone who wishes to ignite their inner creativity.”

Dr. Radhike Khanna, Founder-Trustee, Om Creations Trust, said, “These young adults at Om Creations Trust look up to the Indian Army as national heroes and are inspired by them to make a positive contribution to the nation. These kids are exceptional with their art and craft skills. Om Creations believesart heals from the soul  and is a medium of expressing oneself to connect with the world.”