psLIVE, wins Wonderchef's PR mandate

Wonderchef, India’s fastest growing kitchen appliances and cookware company, has appointed psLIVE, the experiential arm of Dentsu Aegis Network, as their PR agency. The agency won the account of the kitchen appliances company brand following a multi-agency pitch. Wonderchef is founded by Celebrity Chef Sanjeev Kapoor and leading hospitality business expert, Ravi Saxena who is known for having built companies like Sodexo, Gloria Jean’s Coffees, Yellow Chilli Restaurant Franchise and now Wonderchef from scratch.

Sharing his thoughts on the association, Ravi Saxena, MD, Wonderchef said, “We are glad to be associated with psLIVE. Since Wonderchef is one of the innovative brands in this category and consists of young and dynamic individuals, we preferred associating with people who share the same values and vision. We are looking forward to the passion and enthusiasm that the team will bring to the table and collectively work towards achieving our business goals.”

Under the guidance of Chef Sanjeev Kapoor and Ravi Saxena, Wonderchef aspires to enable Indian homemakers to cook tastier and healthier food more conveniently. The brand empowers the Indian woman by enabling her to create a business of her own, boosting her pride and household income. Wonderchef stands for top quality, reliability and service as a benchmark in India. The brand truly follows an omni-channel strategy for marketing premium kitchen appliances, bakeware and exciting tools and accessories to health conscious consumers.

Commenting on the win, Sidharth Ghosh, Vice-President, psLIVE said, “We are privileged to work with Wonderchef which is established by 2 leading hospitality experts. This win is a testament to the fact that we strive to provide out-of-the-box ideas to our clients. This win enhances our credentials as it is an interesting category to work on and we are looking forward to delivering successful communication campaigns to achieve their business goals.”

psLIVE will be responsible for building the brand’s outreach in India and will help it grow its market share. psLIVE will educate and spread awareness about the need for healthy food with unique world class kitchen products in India and position the brand as an industry authority.