RAM this week | Radio Mirchi leads in Kolkata
Here we are with the RAM for week 51 (December 14-20). According to data sourced from RAM subscribers we have Radio City which has maintained its first position in two cities, Mumbai and Bangalore. While for Delhi and Kolkata we saw Fever FM and Radio Mirchi take the lead. Let’s have a look at each city.
Mumbai
Radio City has been on the lead with a 19% share. While other stations did not have much of the share, Red FM had 11.1 % followed by Oye 104 FM with 3.2 % share. AIR FM lost on market share this week.
Delhi
Fever FM has taken the lead with a share of 18.7 % followed by Radio City with a share of 11.4%. Radio Mirchi 98.3 FM followed with a share of 16.7%. Radio One followed with a share of 2.8% share.
Kolkata
Radio Mirchi topped this city with a whopping 20.8% market share followed by Radio One with a 11.1% share. Other players like Red FM had a 9.2% share while Fever FM had a 7.3% share.
Bangalore
Radio City takes the lead in this city as well with a 23.2% market share. Followed by Radio City is Radio Mirchi with a share of 17.5%. Next in line is Fever FM with a share of 11.6% followed by Radio Indigo with a share of 1.8%.
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