Reliance Big TV and Sony Music join hands

Sony Music and Reliance Big TV have signed the dotted line to showcase the value added content on Reliance's DTH platform.

According to the deal, Reliance Big TV will premiere the Beyonce's Concert on its PPV (pay per view) channels for four weeks, starting on November 11.

The special PPV offering will feature Live at Wembley concert that was shot during Beyonce's Dangerously in Love - International Tour in London.

The Dangerously In Love Tour was singer Beyoncé's first solo concert tour, intended to showcase songs from her debut solo album, Dangerously in Love.

Reliance Big TV will offer Beyonce's concert for Rs 50 per view. Each per view subscription will be valid for 24 hours from the time of activation. Beyonce's concert on Reliance Big TV's PPV channels will be on air for a period of four weeks.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing