Six young people find out what it's like to be the opposite sex

Arré, India’s new-age digital media destination that offers original content in fiction web series, documentaries, narrative journalism, and audio, now presents India’s first reality show based on a social experiment that explores the complicated relationship between the sexes. The series is about understanding what it truly means to be male or female in our times and what better way to understand this than by becoming a member of the opposite sex?

Three men and three women undergo the experience of a lifetime by transforming themselves into the opposite gender. The men will know what it’s like to be in the body of a woman and the women will finally understand what goes on in the male mind. They live together under the same roof for a month and are given everyday tasks and special missions – not just in the house but also in the world outside.

What happens when a feminist has to live like a man and a chauvinist like a woman? Or when a wife becomes a husband and a player gets played? What happens when women are tasked with chores like plumbing while the men cook and do the dishes in the house? Or when women, as men, must pick up a date, and men, dressed as women get ogled on the streets? Do perceptions change? Are they “re-gendered”? Do the stereotypes get busted or re-inforced? Catch the series – now live on arre.co.in, Facebook, and YouTube.

“Re-Gender”, based on the international format from Armoza Formats comes to India after a successful run in Israel and Germany and is hosted in India by popular celebrity Rannvijay Singha and his wife, Prianka Singha. The show also features Rithvik Dhanjani, Karan Wahi, Raghu Ram, and Bharti Singh.

Rannvijay Singha said, “I’m excited about my association with Arré Ho Ja Re-Gender. It is unlike anything that has ever been done in India before. I really think that the world and society we live in calls for this kind of bold approach to gender roles, which will open up conversations in the way we raise our daughters and sons. Arré Ho Ja Re-Gender is the journey of six participants as they “re-gender” not just their bodies but also their thinking.”

Avi Armoza, CEO of Armoza Formats, commented, “We are proud to be a part of Arré’s launch, and to be working with them on such an innovative and socially relevant format. Arré has put a lot into bringing this format to life and we are thrilled with the result, which we believe will be incredibly impactful and will challenge society as a whole.”

B. Saikumar, Founder and Managing Director of Arré said, “Arré Ho Ja Re-Gender is an exciting new take on gender roles told through an entertaining format with mass appeal. We believe that a show of this kind doesn’t just serve to entertain, but makes a larger point about a new generation that is largely changing its idea of traditional gender stereotypes. These six characters go through a complete transformation – and so, we hope, will our attitudes towards the opposite sex. We’re quite thrilled to see the initial audience response and engagement and we hope that we’re able to play our own small part in ‘un-stereotyping’ gender roles and attitudes among the youth.”