Snapdeal witnesses record-breaking sales this festive season;

India’s largest online marketplace, Snapdeal.com, launched its biggest marketing campaign for the “Diwali Bumper Sale” earlier last month. The campaign, received an overwhelming response by consumers as Snapdeal saw a meteoric rise in its sales across all categories this festive season. Snapdeal witnessed sales across 10 products which were sold per second between 03 October and 05 October 2014.

With a unique marketing strategy, Snapdeal.com aimed to reach its diverse customer base across metros and Tier 2 & 3 cities, and brought on board 28 leading celebrities who consumers from all walks of life can relate to. With leading categories like Apparel, Footwear, Home Décor and Electronic Gadgets witnessing a growth of nearly 100% in sales during this period over the preceding 30 day average, Snapdeal recorded the highest jump in total transactions in the last 2.5 years, outpacing the growth witnessed during the festive season in 2013.

Speaking about this, Sandeep Komaravelly, Senior Vice President at Snapdeal.com said, “At Snapdeal.com, we strive to create the best shopping experience for our customers and deliver fantastic results for our sellers. We flagged off the festive season sales by delivering on both successfully. We saw a great wave of enthusiasm from the shoppers and have witnessed a spectacular growth of over 100% in sales across categories in a short period of time. While categories like Fashion and Electronics continued to deliver record sales, the results of other categories like Home Décor and Furnishings have beaten our expectations as well. We are looking forward to setting new benchmarks this Diwali.”

Key Highlights: 

• Snapdeal registered a 100% jump in sales
• A smartphone  sold every 6 seconds, a laptop sold every 20 seconds and a tablet  sold every 30 seconds
• A saree sold every 30 sec, a pair of footwear every 10 sec and a watch every 20 sec
• Online sales of consumer durables  grew by 60%
• The apparel category grew by 101% while shoes grew by 79%

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