Sony premiering romantic thriller ‘Beyhadh’ today at 9 pm

Sony Entertainment Television is launching its new prime time show, ‘Beyhadh’, today (October 11, 2016) at 9 pm. Starring Jennifer Winget, Kushal Tandon and Aneri Vajani in the lead roles, ‘Beyhadh’ is a story of excessive love and its disastrous result. Produced by Cinevistas Productions, the show will air Monday to Friday.

‘Beyhadh’ chronicles the lives of Maya (Jennifer), Arjun (Kushal) and Saanjh (Aneri) and how their paths cross as one of them decides to rewrite their destinies. A young business tycoon, Maya has always steered clear from relationships and is extremely guarded about her life. However, things change when she meets Arjun, a carefree and happy-go lucky aspiring photographer. Maya falls head over heels in love with him. On the other hand, Arjun’s childhood best friend, Saanjh, a beautiful, loving and righteous girl, only wishes for his happiness and is the guiding light of his life. She secretly loves Arjun, but has never confessed her feelings to him. What happens when Maya’s love becomes so ‘Beyhadh’ that it crosses all boundaries of rationality, remains to be seen.

On essaying a role with negative shades, Jennifer Winget said, “This role is really special to me. I had to unlearn a few things to play the role of Maya, who is a girl of few words. She speaks through her eyes, while I extensively use my hands while communicating. So, I had to change that.”

“This is a very challenging role for me,” said Kushal Tandon. “The concept and my character are unique and hence, I took it up. The show will definitely prove to be a game changer for Indian television.”

Commenting on the new show, Danish Khan, EVP & Business Head, Sony Entertainment Television, said, “‘Beyhadh’ is a powerful drama with an impact casting. Jennifer, Kushal and Aneri bring a lot of power to their respective characters. The characters are new, never seen before and so is the storyline. We are delighted to partner with Cinevistaas and their young and talented team.”

Speaking further on Sony’s programming strategy, Khan said, after he took charge, four new shows were launched – ‘Ek Duje Ke Vaaste’, ‘Kuch Rang Pyar Ke Aise Bhi’, ‘Ek Rishta Saajhedari Ka’ and ‘Bade Bhaiyya Ki Dulhania’. ‘Kuch Rang Pyar Ke Aise Bhi’ has been a great success, maybe not in terms of ratings, but the characters are amongst the most liked in India and are very popular on digital as well. “We expect good numbers for ‘Ek Rishta Saajhedari Ka’ by end of November,” he added. On weekends, Sony has ‘The Kapil Sharma Show’ and ‘Super Dancer’.

Commenting on the success of ‘The Kapil Sharma Show’, Khan said, “Kapil was hit from Day 1. We started Kapil when the channel was not very healthy. There were not many programmes on weekends. Kapil brought large numbers of audiences, not only to the show but for the channel as well. On the basis of Kapil we launched ‘Super Dancer’, which worked very well. ‘The Kapil Sharma Show’ is a long term thing for us.”

On whether Sony will go the supernatural way too, Khan said, “I am a big believer in variety. Every genre has a role in India TV. Supernatural also has worked well. At Sony, we are not doing it because primarily every channel has to choose the kind of story they want to tell. So we have not chosen to tell that story yet. We don’t have any plans to introduce shows in the supernatural or horror genre in the six months. But yes, it’s a genre that we would like to reinvent.”