Star India's subsidiary bags media rights for IPL

The Marketing Committee of the BCCI met in Mumbai, earlier today, to receive the bids made for certain Media Rights relating to the Pepsi IPL for the 2015, 2016 and 2017 seasons, for which a cumulative reserve price of INR 120 crores over the three seasons was set. The rights span season 2015, 2016, 2017 for INR 302.2 crores

Bids from three entities were received - Times Internet Ltd, Multi Screen Media Pvt Ltd and Novi Digital Entertainment Pvt Ltd.

The Committee, after following the due tender process, awarded these Media Rights to Novi Digital Entertainment Pvt Ltd, a wholly owned subsidiary of Star India Pvt Limited, for a cumulative fee of INR 302.2 crores for the three seasons, which is substantially higher than the fee of the previous rights period.

“Our partnership with Novi Digital Entertainment Pvt. Ltd augurs well for the Pepsi IPL, as well as the millions of fans who follow the tournament and we are delighted to commence an association with the organisation whose bid was found to be the most deserving,” Sanjay Patel, Hony. Secretary, BCCI, said.